#1 -- Chris White, CEO of Shinesty on Building an Outrageous Brand and a Team that is a Family

Sue Heilbronner

Our Conversation

Listen to the story behind the story of the founding and first-year growth of the hot, irreverent clothing brand, Shinesty. CEO Chris White shares the origin story, the culture, and the opportunities to maintain an aligned brand as the company grows.

Shinesty's mission is to bring you the most outlandish collection of clothing the world has ever seen. This terrific conversation is entertaining and insightful, for marketers, startup CEOs, and e-commerce veterans alike.

Sue Heilbronner

Sue Heilbronner is the CEO of MergeLane and a Conscious Leadership executive coach and consultant.

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