I think company founders who are also world-class athletes bring a unique form of tenacity to their businesses. Nicole DeBoom founded Skirt Sports after wearing her own homemade running skirt in an Ironman World Championship that she won.
Nicole has excelled at so many things. A Yale graduate who chose triathlon after realizing she wouldn't likely go to the Olympics in swimming.
Nicole brings all of herself to the growth and evolution of Skirt Sports. Her commitment to showing up vulnerably gives Skirt Sports incredible loyalty and connection with its growing customer base and the company's important mission.
Sue Heilbronner is the CEO of MergeLane and a Conscious Leadership executive coach and consultant.