Tune into the latest episode of the Real Leaders podcast and hear how Luke Saunders found his motivation and unexpectedly connected skills in manufacturing to build Farmer's Fridge, the next wave of distribution for direct-to-consumer healthy food.
Luke Saunders broke into entrepreneurship selling plants in elementary and middle school. After college, facing a poor economy and with a less-than-stellar academic record, he took the helm at his family's business, manufacturing and selling grease and lubricant to industrial producers.
Luke was a dedicated sales road warrior, and he struggled with getting anything close to healthy food during weeks that he was driving 1000 miles to meet with accounts.
How does someone with early exposure in logistics, manufacturing, and bad fast food end up leading a fast-growing, venture-backed, Chicago-based company that sells fresh and healthy meals through vending kiosks? It makes perfect sense as Luke tells the story on this episode of the Real Leaders podcast with Sue Heilbronner.